Medicarians 2026Innovations Stage Tue 2:30pm

Your lead budget is on fire. You just can’t see the smoke.

RiskLync — where predictive scoring meets intelligent bidding. Cut CPA 49% on the same spend, with 62% more expected enrollments.

Get the retro analysis Or catch Jessica live at Medicarians

See what your AEP 2026 leads were actually worth.

Free retro analysis for Medicarians attendees. We respond within 24 hours.

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We’ll be in touch within 24 hours to set up your retro analysis. In the meantime, add Jessica’s Medicarians session to your calendar — Tuesday April 21, 2:30pm, Innovations Stage.

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RiskLync Where predictive scoring meets intelligent bidding.

The problem

Most lead budgets waste 30–40% of every dollar.

Commissions tripled from $2.4B to $6.9B in five years. Digital ad spend for health insurance crossed $26B. And nobody scored the leads before selling them.

30–40_%

Of every lead budget is pure waste

$145M

FTC fines against lead generators (August 2025)

Invisible

Lead quality is invisible until after the purchase — until now

Your CPA isn’t what you think it is.

The solution

Applied data models. Intelligent bidding. One platform.

RiskLync’s Sequential Intelligence Pipeline gives you predictive intelligence at every stage of the lead lifecycle — from the ping, to the purchase, to the bid.

Step 01 · Pre-purchase

ZipLync

Geographic and socioeconomic scoring across 32,000+ ZIP segments. Phone and ZIP in, conversion probability out. 1 to 3 milliseconds per call.

Step 02 · Post-purchase

ProLync

Behavioral predictive modeling across Medicare Advantage, D-SNP, and C-SNP. Deep scoring on 3,000+ behavioral and socioeconomic attributes.

Step 03 · Real-time

BidLync

Bid intelligence powered by ZipLync and ProLync. Every bid indexed to predicted conversion yield. Flat-rate lead buying is over.

The proof

Same budget. 62% more expected enrollments.

We ran the retro on 131,000+ Medicare Advantage leads and $4.8M in spend across 19 publisher channels. Here’s what the data showed.

49_%

CPA reduction across scored top tiers

79_%

Higher conversion rate in scored top tiers

88_x

Conversion differential between top and bottom tiers

3.6_x

CPA spread between tier groups

Figures from a retrospective study of AEP 2026 leads. Results reflect expected enrollments on the same lead spend.

Meet us at Medicarians

Catch the session. Book the meeting.

Speaker

Jessica Grover

CEO & Co-Founder, RiskLync

“Your Lead Budget Is on Fire — You Just Can’t See the Smoke”

Stage Innovations Stage

Date Tuesday, April 21, 2026

Time 2:30 – 3:00 pm

Venue Fontainebleau, Las Vegas

30 years in marketing across health insurance, SaaS, and automotive. Most recently led Medicare marketing at Allstate Health Solutions before going all-in on RiskLync.

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